Strategic design is the application of a clear set of principles to the design choices, enabling design decisions to be made on a basis of facts, rather than intuition or aestethics. These priciples become an effective way to bridge strategic, management and other business requirements with the creative process, and offer the advantage of clear goals to meet. The core principle of strategic communication is achieving differentiation of the brand.
Identity audit, strategy advisory and brand architecture.
Design of corporate identity, CI programs & identity guides, brochures, annual reports and other marketing collaterals, design and development of internal brand programs & identity platforms.
Design & development of websites, internal communication sites, social media programs.
Production management of marketing collaterals.
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